Rolex Day Date Rolex Day Date

DAY-DATE
Day-date

The Rolex Day-Date is an iconic luxury watch model from Rolex, introduced in 1956.
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About the Day-Date

The Rolex Day-Date, released in 1956, is an iconic luxury watch model from Rolex. It features unprecedented functionality at the time, with the day of the week spelled out in full at the 12 o'clock position and a small window displaying the date at the 3 o'clock position, and was widely praised as a watch that combines convenience and beauty, allowing you to check the day and date at a glance. The design of the Day-Date has evolved over the years, with modern models adopting more sophisticated designs and new materials. In particular, the calendar display was improved in 1988, improving visibility.

Innovation in the Fluted Bezel
The fluted bezel, which was originally merely a functional structure to ensure water resistance, has been reborn as an aesthetic decoration, becoming an important feature that symbolizes Rolex's outstanding design and functionality. In particular, the 950 platinum Day-Date, which was released in 2022, was the first in Rolex history to feature a platinum fluted bezel. This fluting process was a highly technical challenge, and it was a moment that demonstrated Rolex's outstanding technical capabilities, further impressing the brand's innovativeness.
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Popular Materials for the Day-Date
Among the many variations of the Day-Date, the solid gold model, which uses yellow gold for the entire watch, from the dial to the bracelet and case, is particularly popular. The luxurious shine of yellow gold gives it an overwhelming presence and status, embodying the elegance and luxury that are symbolic of Rolex.

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