Daytona
Daytona
Daytona is the most popular sports model among the luxury watch brands Rolex.
Do you want to cancel the favorite category?
By registering with LINE, you can receive notifications about new arrivals of brands and models that interest you.
Daytona All 146 in stock
Daytona new arrivals
Search Daytona by model number
Daytona product list
About Daytona
Daytona is the most popular sports model among the luxury watch brands Rolex. The official name is "Cosmograph Daytona". Cosmograph is a coined word that combines "Cosmic" and "Chronograph". Daytona is named after America's largest circuit, the Daytona International Speedway.
The only Rolex chronograph-equipped Daytona that combines functionality and design is still very popular as the King of Rolex.
Rolex's only chronograph model
A feature of Daytona is that it is the only Rolex watch to be a chronograph model. A chronograph is a wristwatch equipped with a stopwatch function.
Rolex continued to make chronographs until the announcement of the model "Ref. 6238", the predecessor of Daytona. One of the attractions of Daytona is its solid track record and technical capabilities backed by a long history.
In addition, Daytona is expanding its lineup by repeating model changes while changing jewelry and materials. However, it can be said that Daytona is also characterized by the fact that the high-precision chronograph and highly visible tachymeter (numbers engraved on the bezel) have been inherited to the current model.
Rolex continued to make chronographs until the announcement of the model "Ref. 6238", the predecessor of Daytona. One of the attractions of Daytona is its solid track record and technical capabilities backed by a long history.
In addition, Daytona is expanding its lineup by repeating model changes while changing jewelry and materials. However, it can be said that Daytona is also characterized by the fact that the high-precision chronograph and highly visible tachymeter (numbers engraved on the bezel) have been inherited to the current model.
High functionality designed for car racers
Daytona was designed in 1963 to meet the needs of professional car racers. Not only the design but also the high functionality is attractive, and it is still overwhelmingly popular as a sports chronograph even now, more than half a century after its birth.
Examples of the functions installed are the highly waterproof "Oyster case", the self-Automatic winding mechanism "Perpetual", and the high-precision chronometer.
Daytona's current model, which incorporates timely features, can be said to be a model that deserves to be called a high-performance wristwatch.
Examples of the functions installed are the highly waterproof "Oyster case", the self-Automatic winding mechanism "Perpetual", and the high-precision chronometer.
Daytona's current model, which incorporates timely features, can be said to be a model that deserves to be called a high-performance wristwatch.
High popularity and asset value
Rolex watches are famous for their high second-Used market prices and high asset value, but Daytona is known for its premier prices.
The price tends to rise as the production of the vintage model is discontinued. Among them, the model called "exotic dial" is also called "Paul Newman model" because it was used by Paul Newman who was active as an actor and racer. The Daytona worn by Paul Newman was sold at a price of about 2 billion yen. From the perspective of asset value, it is an attractive wristwatch.
The price tends to rise as the production of the vintage model is discontinued. Among them, the model called "exotic dial" is also called "Paul Newman model" because it was used by Paul Newman who was active as an actor and racer. The Daytona worn by Paul Newman was sold at a price of about 2 billion yen. From the perspective of asset value, it is an attractive wristwatch.