ROLEX

Rolex

Daytona: Daytona is the most popular sports model among Rolex. Its official name is "Cosmograph Daytona" and it is equipped with the only Rolex chronograph, and it is highly popular as the "King of Rolex" for its functionality and design. Designed to meet the needs of professional race car drivers, Daytona inherited features such as the high water resistance of the Oyster case, the perpetual Automatic winding mechanism, the highly accurate chronometer, and the highly visible tachymeter to the current model.

Submariner: The Submariner is Rolex's iconic diver's watch. Developed based on the completely waterproof "Oyster case" invented in 1926, the first model was waterproof to a depth of 100m, and the current model is compatible with up to 300m. Equipped with a unidirectional rotating bezel, Chromalight luminous, and a high-precision Automatic winding, it is highly reliable and functional. Since the first model was released in 1953, the design has hardly changed, with only the addition of a crown guard and an increase in case size. The Submariner has high asset value, and Antique models in particular are traded at high prices.

GMT Master: The GMT Master is Rolex's only pilot model, and there are two versions, the GMT Master I and II. The GMT Master I is equipped with a 24-hour rotating bezel and a sub-hour hand, allowing it to display the time in two time zones. The red and blue bezel of the first model is commonly known as "Pepsi," with red representing daytime and blue representing nighttime, and the design allows you to tell at a glance whether the current time in the time zone indicated by the 24-hour hand is daytime or nighttime.

GMT Master II: The GMT Master II is equipped with the Caliber 3285 and a function that allows three time zones to be displayed simultaneously, improving wear. In 2013, a black and blue two-tone bezel, commonly known as the "Batman" bezel, was released, and in 2018, a red and blue bezel, commonly known as the "Pepsi" bezel, was released, which is the same as the original model, with a wide variety of colors to choose from. The GMT Master has undergone many changes in bezel color, material, and design, making it a highly valuable collector's item, and the color of the bezel that changes over time on Antique models is also a reason for its popularity.

Explorer: Rolex's Explorer is a professional model that combines a simple and neat design with high visibility and durability, and can withstand use in harsh environments. The Explorer I was released in 1953, and the Explorer II, which further improved the functionality and robustness of the Explorer I, was released in 1971. In particular, the third-generation model, Ref. 16570, was a long-selling model for about 20 years and is still very popular today.

Platinum: Platinum, often used in high-end Rolex models, such as the Daytona's ice blue dial, is extremely rare and exists in less of the earth's crust than gold or silver. This means that supply is limited and prices tend to soar. Platinum has a unique white luster, giving it a sophisticated and luxurious look, while also being extremely resistant to acid and rust.

White Gold: This material is harder and more durable than regular gold while retaining the value of gold. It shines silvery white without adding copper, and has an appearance similar to platinum and silver, giving it an elegant and sophisticated impression. This material is suitable for a wide range of designs, from classical to modern styles.

Yellow Gold: Exclusive to Rolex, 18K yellow gold is an alloy of 24K gold with the addition of silver and copper to compensate for its softness. Special manufacturing processes by Rolex endow yellow gold with unparalleled beauty and durability.

Everose Gold (Pink Gold): Rolex's exclusive 18K pink gold alloy, introduced in 2005, contains a high amount of copper to achieve its light reddish hue. Elegant and warm, this material is especially popular for Ladies and dress watches, and its brilliance and durability have been rigorously developed by Rolex experts.

Rolesor (combination): A design that combines gold and stainless steel, invented in the 1930s, commonly known as "combination". This combination is robust and elegant, and is widely loved as an iconic Rolex style. The combination with 18K yellow gold, white gold, and Everose gold can complement the bezel and bracelet.

Stainless steel: An alloy of iron containing 10.5% or more chromium, it is widely used as a watch material. It has excellent durability and rust resistance, and is resistant to daily use and external environments, ensuring a long-lasting watch.

Titanium: Titanium is a lightweight yet extremely strong material that offers great wearability. Its low density allows for light and robust watches, making it suitable for use in the aviation and aerospace industries.

Rolex has a wide lineup of model types, including professional watches that are sports models and classic watches that are dress watches, and they are easy to wear regardless of the occasion. The most common model types are as follows.

Professional Watches: Submariner, Daytona, Explorer, etc.

Classic Watches: Datejust, Day-Date, Oyster Perpetual, etc.

Rolex watches are robust, durable, and have few breakdowns, and are highly refined as watches. They also have a better resale value than other brands. They are widely traded in the Used hand market, and some of Antique models have become collector's items, and are actively traded at auctions around the world. Rolex watches can be used for decades by replacing worn parts during overhauls, gaskets that are essential to maintaining water resistance, and lubricants.