ROLEX

Rolex

One of the attractions of Rolex watches is their high functionality. Rolex, which focused on wristwatches when pocket watches were the mainstream, strengthened its relationship with companies that were mass-producing small movements for wristwatches, and became the first brand to acquire a "Chronometer" certification for wristwatch.
After that, Rolex kept developing its technology with "Oyster Case"(1926) the world's first waterproof casing, "Perpetual mechanism"(1931) the improved Automatic winding efficiency, and "Datejust mechanism"(1945) the automatic switching of date at precisely midnight.

These features, now considered a norm, are Rolex's Three Great Inventions. Even when quartz watches emerged, Rolex did not make major route changes and continued to make practical watches that were in line with its times. By doing so, Rolex's brand value increased.

Rolex watches have a wide lineup from classic standard models to sports models, and it is also attractive that they are easy to wear regardless of the scene. Standard models include Datejust, Day-Date, and Oyster Perpetual, while sports models include Submariner, Daytona, and Explorer.
In addition, various models such as GMT Master and Milgauss are also on sale.

Rolex, with its robustness, durability, reliability, and a high degree of perfection, are known to maintain superior resale value compared to other brands. They are frequently traded in secondhand market, and past models always boast high sales.
Some antique models have become collector's items and are actively traded at global auctions.

Like any other watches, Rolex watches require an overhaul once every few years. They are disassembled and cleaned, worn parts are replaced, oils are reapplied, and rubber parts that are essential for maintaining water resistance are replaced. Through this, a Rolex can be used for decades.