TAG HEUER

Tag Heuer

TAG Heuer is widely known as the top chronograph brand. Oscillating pinion, which is still used as the main component of chronograph, was invented by TAG Heuer in 1887. In 1916, they developed "Mikrograph" that can measure 1/100 second, and in 1969, they announced the world's first Automatic winding chronograph. In the 1920s, TAG Heuer clocks were chosen as the official Olympic clocks.

Another characteristic of TAG Heuer is that it has been focusing on sports watch development for many years and is closely related to motor sports. Commitment to accuracy and measurement are highly valued around the world, not just F1 racers.

TAG Heuer wristwatches carry a concept of "fusion of sports and elegance". Their collection has a large lineup of models that combine high precision and practicality backed by technological capabilities. It is not only practicality and functionality, but also design is one of many reasons why TAG Heuer is gaining popularity.
Their lineup includes many watches with excellent design, including the sports watch "Monaco", which is said to be the representative model of TAG Heuer. Technology and great design are proof that TAG Heuer is a Swiss luxury watch brand.

TAG Heuer offers a wide range of models, including F1-inspired "Formula 1", the finest collection "Carrera", and ergonomically designed "Links".
Also, there are many collaborations with celebrities such as racing drivers and actors. Among them, Monaco is famous for being worn by the action star Steve McQueen on screen. Special edition models bearing his name are released.
Despite being a luxury watch brand there are many models offered at reasonable price, so they are very popular as anyone's very first luxury watch.