Latest 2024! Special feature on popular brand watch models

Latest 2024! Special feature on popular brand watch modelsLatest 2024! Special feature on popular brand watch models

The ultimate in functional beauty: the Seamaster Diver 300

Popular Omegas in 2024
  • Popular Omegas in 2024
  • Omega Seamaster Diver 300
Product name: Seamaster Diver 300 Coaxial 212.30.41.20.03.001
Reference budget: 400,000 yen range
Popular generation: 20s/30s

It goes without saying that the OMEGA brand is well known and has high quality.

The Seamaster Diver 300 Co-Axial features an attractive blue dial, 300m water resistance, an advanced Co-Axial movement, and a helium escape valve, making it a multi-functional watch suitable for everything from everyday use to professional diving.

Cartier's elegance on your wrist: Miss Pasha

Popular Cartier Watches in 2024
  • Popular Cartier Watches in 2024
  • Cartier Miss Pasha
Product name: Miss Pasha W3140007
Reference budget: 200,000 yen range
Popular generation: 20s/30s/40s

Miss Pasha has an elegant design that beautifully accentuates a woman's wrist.

The case and bracelet are an elegant silver color, giving a clean and classic impression. Its delicacy and elegance perfectly reflect Cartier's aesthetic philosophy, making it one of Cartier's most popular collections of Ladies watches.

Rolex's Ultimate Diving Watch: Submariner Date 126610LN

Popular Rolexes in 2024
  • Popular Rolexes in 2024
  • Rolex Submariner
Product name: Submariner Date Black 126610LN
Reference budget: 2 million yen range
Popular generations: 20s/30s/40s/50s/60s

The Submariner Date is one of the most popular Rolex models.

The combination of a black dial and a black bezel is called the "black sub" and is a popular color scheme. The chic and sophisticated design is easy to match with any outfit, regardless of age or style, so it is easy to use in everyday life, which is one of the reasons why it is so popular.

One watch, three styles: Overseas Silver

Popular Vacheron Constantin Watches in 2024
  • Popular Vacheron Constantin Watches in 2024
  • Vacheron Constantin Overseas
  • Image of Overseas being worn
Product name: Overseas Silver 4500V/000R-B127
Reference budget: 5 million yen range
Popular generations: 30s/40s/50s

The Overseas Collection is a series of sports watches based on the concept of travel.

Of particular note is the interchangeable system, which allows you to easily change the strap without using tools. One watch can fit a variety of occasions and outfits, such as professional stainless steel for business occasions, comfortable rubber for sports and casual occasions, and luxurious alligator for special events and formal occasions. The flexibility to choose any occasion is perfect for people with today's busy lifestyles.

The ultimate black "Big Bang Black Magic"

Popular Hublots in 2024
  • Popular Hublots in 2024
  • Hublot Big Bang
  • Big Bang wearing image
Product name: Big Bang Black Magic 301.CI.1770.RX
Reference budget: 900,000 yen range
Popular generation: 20s/30s

Big Bang Black Magic features a ceramic case, carbon dial, and rubber strap in all black. With its bold and clear style, it is a popular model among celebrities and athletes such as baseball players. The 301.CI.1770.RX, which is in the 1 million yen or less price range, is also very popular because it allows you to enjoy the charm of Hublot at an affordable price.

The sea and the city together. "Royal Oak Offshore Diver"

Popular Audemars Piguet Watches in 2024
  • Popular Audemars Piguet Watches in 2024
  • Audemars Piguet Royal Oak Offshore
  • Royal Oak Offshore wearing image
Product name: Royal Oak Offshore Diver Black 15703ST.OO.A002CA.01
Reference budget: 2 million yen range
Popular generation: 20s/30s/40s

A heavy diver's watch bearing the name Royal Oak. A luxurious watch that shows a wonderful harmony between the sporty impression of the highly visible black dial and wide rubber strap, and the refined texture created by the craftsman's handiwork. Another reason for its popularity is the affordable price range of less than 3 million yen, despite being an Audemars Piguet.

The pride of timekeeping: the Royal Oak Jumbo Extra-Thin

Popular Audemars Piguet Watches in 2024
  • Popular Audemars Piguet Watches in 2024
  • Audemars Piguet Royal Oak
  • Royal Oak worn image
Product name: Royal Oak Jumbo Extra Thin 15202ST.OO.1240ST.01
Reference budget: 10 million yen range
Popular generations: 30s/40s/50s

This masterpiece was released as the 40th anniversary model of the Royal Oak and became the origin of the luxury sports boom. It can be said to be a reproduction of the original "Ref. 5402" of the Jumbo Collection, which was released in 1972. It retains the original's features such as the Cal. 2121 movement, the AP mark at the 6 o'clock position on the dial, and the 39 mm case. The name "Extra-thin" refers to a watch with a very thin case, and is popular with customers who prefer elegant designs.

A watch classic: the Datejust 16234

Popular Rolexes in 2024
  • Popular Rolexes in 2024
  • rolex datejust
  • Datejust wearing image
Product name: Datejust White 16234
Reference budget: 900,000 to 1,000,000 yen
Popular generations: 20s/30s/40s/50s/60s

In the mid-1980s, along with the boom in American vintage clothing and Antique goods in Japan, Antique watches were reevaluated and the Rolex Datejust also attracted attention.

As various things are eliminated over time, the practicality of Rolex stands out, and the Datejust, with its many "recognizable" designs such as the fluted bezel, Jubilee bracelet, and even Rolesor and Cyclops lens, has become Rolex's undisputed signature model.

Furthermore, fashion in the 1980s was a time when high-end and DC brands (designer brands) were at the forefront, and the fact that the Datejust and Day-Date went well with suits and tailored jackets also contributed to their popularity.
Even today, there are many Datejust and Day-Date watches manufactured in the 1980s and 1990s on the Japanese Used market, proving how popular they were at the time. With its timeless design, it remains a hugely popular model.

This article was supervised by: Manabu Ishimura (WATCHNIAN /Internet Business Department)

Editor of this article

Manabu Ishimura (WATCHNIAN /Internet Business Department)

He entered the Used watch industry in 1996. Since then, he has been involved in the entire distribution process from retail to wholesale for a wide variety of brand watches, from Antique to the latest models, including Hong Kong Watch, Casio, Orient, Omega, Rolex, and Patek Philippe. With his thorough knowledge of handling watches and the expertise he has cultivated in the distribution business, he is involved in the production of wristwatch-related books, catalogs, product manuals, cautionary notes, and design drawings.