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About Chanel

Chanel is a brand founded in 1910 by French designer Gabrielle Bonheur Chanel (commonly known as Coco Chanel). Starting out as a hat shop, the brand later achieved great success in perfume and clothing design, especially in the 1920s, establishing itself as a brand. Representative bags include the classic quilted shoulder bag with a matelassé design, the masculine Boy Chanel, the luxurious and practical Gabrielle launched in 2017, and the modern and innovative 19 launched in 2019. Each bag reflects Chanel's unique aesthetic and timeless design, and has been loved by many people for many years, and is highly popular as a vintage item.

The History of Chanel

In 1910, Coco Chanel opened a hat shop called "Chanel Mode" at 21, rue Cambon in Paris.

In 1913, the first fashion boutique opened in the resort town of Deauville.

In 1915, he opened the Maison de Couture in Biarritz and made his full-fledged debut as an haute couture designer.

Chanel presented her first haute couture collection in 1916. She became known for the "little black dress," introduced jersey and sweater materials into fashion, and popularized pants styles for women.

In 1921, she launched the iconic perfume "Chanel No. 5." It was the world's first abstract fragrance and became a symbol of the modern woman.

In 1926, the "Little Black Dress" was featured in American Vogue, which called it "an essential piece in every woman's wardrobe."

In 1932, he took on the challenge of designing high-end jewelry using diamonds for the first time, and released the "Bijoux de Diamant."

In 1954, after the Second World War, Coco Chanel returned to the Paris fashion scene.

In 1983, Karl Lagerfeld was appointed creative director.

Coco Chanel died in 1954.

Karl Lagerfeld passed away in 2019. Virginie Viard became the new creative director.

Chanel Matelasse Coco Handle Caviar Skin

Chanel's Matelasse

Chanel's most iconic bag, Matelasse, means quilted in French and is named after the diamond-shaped quilting stitching. Its official name is the Classic Flap Bag, and it features an elegant double C logo clasp and a strap that combines leather and chain. Made from high-quality materials such as lambskin and caviar skin, it is available in a variety of sizes (mini, small, medium, jumbo, etc.) and comes in a wide variety of colors, including classic black and white, as well as new colors each season.

Chanel's popular bags

Matelasse: One of Chanel's most iconic bags, it features a quilted design and chain strap, the iconic Chanel double C logo on the flap and is available in a variety of sizes and colors.
Boy Chanel: A masculine take on the classic Chanel bag. It features a squared silhouette and a bold chain strap, giving it Unisex appeal. Since its launch in 2011, it has been popular for its youthful and modern style.
Gabrielle: Named after Gabrielle Coco Chanel, the founder of Chanel, this bag features a unique construction with a hard base and a soft top. It can be worn in a variety of styles, including crossbody and shoulder, and is both practical and luxurious.
Chanel 19: The latest model released in 2019, it features voluminous quilting and a thick chain strap. It is decorated with a large Chanel logo, giving it a modern yet classic look.
Deauville: A Chanel tote bag with a casual and practical design. Made from canvas or leather and printed with the Chanel logo, it has plenty of storage space and is perfect for everyday use.

Chanel's timeless elegance: black

Coco Chanel, the founder of Chanel, positioned black as an important color in fashion. Black items, such as the little black dress and the Matelasse bag, which she designed, symbolize the very image of the Chanel brand. Black is said to represent strength, elegance, and mystery, and suggests a simple yet sophisticated style. Black is also an essential color in Chanel's collections as it is a timeless color that transcends time and is not influenced by trends.

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