FORMULA1

Formula 1

In the 1980s, TAG Heuer created Formula 1 by signing a sponsorship agreement with F1's leading team, McLaren. Since 1992, he has been the official timekeeper of F1 and the name of Formula 1 will spread worldwide.
Formula 1 is characterized by actively adopting new materials such as ceramics and titanium. It is a sporty model among TAG Heuer, with a design that ensures high visibility and a highly durable design, making it a watch with a strong racing color.

Immediately after the announcement, Formula 1 had a strong impression for motor sports. However, due to the route change, recent models are also casual, suitable for suit styles. Not only men's but also Ladies lines are on sale, and there are many variations such as models with diamonds.
Also, one of the points is not only the design but also the practicality such as 100m water resistance and date display. It is a collection that is loved regardless of gender or age because of its design that is perfect not only for sports scenes but also for everyday use such as business scenes.

Among the TAG Heuer collections, Formula 1 is also characterized by the development of many collaboration models. Starting with the collaboration model with the legendary F1 driver "Ayrton Senna", various collaboration models such as the F1 team "Red Bull", professional soccer clubs, and luxury automobile manufacturers are on sale. Ladies line includes models produced by tennis player Maria Sharapova. With a rich lineup for both men and women, it is a collection that can be enjoyed as a pair watch.